MRR Waterfall · Quarter to Date
How Starting MRR moves to Ending MRR. Solid bars = closed actuals, hatched bars = pipeline forecast.
Deal Owner:
Analysing weekly changes…
Performance vs Target · Quarter to Date
Click any number to see the underlying deals
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Converted Clients
Partners converting to direct contracts QTD
Higher is better
International
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Target: —
Forecast:
North America
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Target: —
Forecast:
Expired Clients
Partner-funded contracts expiring QTD
Lower is better
International
—
Target: —
Forecast:
North America
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Target: —
Forecast:
Changes to Direct MRR
Upsell, downsell & paused MRR from direct clients QTD
Higher is better
International
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Target: —
Forecast:
North America
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Target: —
Forecast:
Churn MRR
Direct client churn this quarter (AdCredit & Standard agreements)
Lower is better
International
—
Target: —
Forecast:
North America
—
Target: —
Forecast:
Fospha Funded Extensions
Closed Won renewals with Fospha Funded Extension agreement QTD
Cumulative MRR · Close Date Weekly
Running total of MRR by week. Click any data point to see the underlying deals. Dashed line shows target pace.
Expired Clients — International
Closed Won & Lost (Renewal) · Cumulative QTD
Expired Clients — North America
Closed Won & Lost (Renewal) · Cumulative QTD
Converted Clients — International
Closed Won (Renewal) · Cumulative QTD
Converted Clients — North America
Closed Won (Renewal) · Cumulative QTD
Churn MRR — International
Closed Lost (Renewal) · Direct clients · Cumulative QTD
Churn MRR — North America
Closed Lost (Renewal) · Direct clients · Cumulative QTD
Changes to Direct MRR — International
Expansion, Downgrade & Reactivation · Cumulative QTD
Changes to Direct MRR — North America
Expansion, Downgrade & Reactivation · Cumulative QTD
In-depth Analysis
Deal Impact — All Metrics
Each point is one deal. Above zero = MRR gain; below = loss. Colored by metric. Click any point to open in HubSpot.
Weekly Net MRR — INT & NA Combined
Stacked bars by metric each week. Above zero = gains (converted, UDR+); below = losses (churn, expired, UDR−).
Deal Changes · Last 7 Days
Property changes on open pipeline and this-quarter actuals. Fetched live from HubSpot.