Fospha

AM Commercial Report

Account Management · Deal Pipeline & Revenue

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Net forecast vs target

Q-to-date plus open pipeline · excl. starting/ending MRR

Net forecast

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Net target

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Variance

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MRR Waterfall · Quarter to Date

How Starting MRR moves to Ending MRR. Solid bars = closed actuals, hatched bars = pipeline forecast.

Week: Deal Owner:

Break down by Hub

Targets:

Viewing a past week from stored snapshots — Deal Owner filter and Break down by Hub aren't available here.

Closed (Actual)

Pipeline (Forecast)

Ahead of Target

Behind Target

Click any bar for a deal-level breakdown.

Analysing weekly changes…

Performance vs Target · Quarter to Date

Click any number to see the underlying deals

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Converted Clients

Partners converting to direct contracts QTD

Higher is better

International

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Target: — Forecast:

North America

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Target: — Forecast:

Expired Clients

Partner-funded contracts expiring QTD

Lower is better

International

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Target: — Forecast:

North America

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Target: — Forecast:

Upsell/Downsell MRR

Upsell & downsell MRR from direct clients QTD

Higher is better

International

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Target: — Forecast:

North America

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Target: — Forecast:

Churn MRR

Direct client churn this quarter (AdCredit & Standard agreements)

Lower is better

International

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Target: — Forecast:

North America

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Target: — Forecast:

Fospha Funded Extensions

Closed Won renewals with Fospha Funded Extension agreement QTD

International

North America

Cumulative MRR · Close Date Weekly

Running total of MRR by week. Click any data point to see the underlying deals. Dashed line shows target pace.

Expired Clients — International

Closed Won & Lost (Renewal) · Cumulative QTD

Expired Clients — North America

Closed Won & Lost (Renewal) · Cumulative QTD

Converted Clients — International

Closed Won (Renewal) · Cumulative QTD

Converted Clients — North America

Closed Won (Renewal) · Cumulative QTD

Churn MRR — International

Closed Lost (Renewal) · Direct clients · Cumulative QTD

Churn MRR — North America

Closed Lost (Renewal) · Direct clients · Cumulative QTD

Changes to Direct MRR — International

Expansion, Downgrade & Reactivation · Cumulative QTD

Changes to Direct MRR — North America

Expansion, Downgrade & Reactivation · Cumulative QTD

In-depth Analysis

Deal Impact — All Metrics

Each point is one deal. Above zero = MRR gain; below = loss. Colored by metric. Click any point to open in HubSpot.

Weekly Net MRR — INT & NA Combined

Stacked bars by metric each week. Above zero = gains (converted, UDR+); below = losses (churn, expired, UDR−).

Deal Changes · Since Last Snapshot

Deal-level MRR changes since the last weekly snapshot, by metric.

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AM New Business · Quarter to Date

Open pipeline for AM Expansion deals closing this quarter. Click any card to open in HubSpot.

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Deep Dives · Quarter to Date

Who's currently on a deep dive and when it expires. Recognition/expiry pulled from HubSpot deal records; expiry is not fixed-length — it varies by deal (3 or 6 months typically). Click any tile to see the full list.

Account Manager:

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Admin

Licences due for invoicing

Active or paused licences with MRR whose licence end date is on or before the end of this week — upcoming or already overdue. Click a company name to open the licence record in HubSpot.

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Licences ending without an open renewal

Active licences whose licence end date falls on or before the end of this quarter, with no Renewal-pipeline deal currently open for them. Click a company name to open the licence record in HubSpot.

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Overdue open renewals

Open Renewal-pipeline deals whose close date has already passed. Click a deal name to open it in HubSpot.

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Data sourced from HubSpot CRM · Live Fospha · AM Commercial Report